Ice and snow tourism is becoming a popular trend among the public.

Winter is gone, spring has arrived, the ice and snow have melted. With outdoor snow parks across the country announcing their closures, the 2025-2026 ice and snow season has come to an end. According to the "China Ice and Snow Tourism Development Report" released by the China Tourism Research Institute, it is predicted that during the 2025-2026 winter season, the number of leisure tourists participating in ice and snow activities in China will reach 360 million, of which an estimated 220 million will be motivated primarily by ice and snow tourism. Mass ice and snow tourism is showing a continued thriving trend.