Deutsche Bank: If Paramount merges with Warner Bros., it will be seen as a strong competitor to Netflix.

Deutsche Bank released a report stating that the exploration of a merger between Warner Bros. and Paramount will create a powerful global streaming platform that will become a strong competitor to Netflix in the United States. Analyst Bryan Kraft has raised Warner Bros. Discovery's target price to $31, but downgraded the rating to "hold," citing limited upside potential. The analyst added that the merged company will have all the content and intellectual property needed for large-scale success, and that the deal should be able to pass regulatory review with minimal resistance.