During the Spring Festival holiday in Hainan, 12.32 million tourists were received, and the consumption market continued to rise.

During the 2026 Spring Festival holiday, consumer spending in Hainan continued to rise, with overall spending increasing by 7.8%. The tourism economy steadily grew, receiving a total of 12.32 million tourists and generating a total tourist expenditure of 18.366 billion yuan, representing a growth of 28.9% and 30.7% respectively. Duty-free sales on the island increased by 24.6% year-on-year, while both commercial areas and supermarkets saw a double increase in customer traffic. Additionally, restaurant spending increased by 5.2%.