Over 20 billion yuan will be invested in product subsidies over the next three years! JD.com's "Billion Supermarket" channel is officially launched.

In order to further enhance the consumer experience of "good and cheap" and meet the consumer demand for good prices, simple discounts, and genuine product guarantees for daily consumer goods, the Jingdong app officially launched the "Billion Supermarket" channel, increasing the investment in subsidies for supermarket categories. In the "Billion Supermarket" channel, Jingdong plans to invest over 20 billion yuan in subsidies for goods in the next 3 years, helping brands achieve an additional sales volume of 200 billion yuan; and through the platform to increase direct subsidies, brand direct supply, and brand authorization, allowing users to easily purchase affordable and quality goods without needing to form groups, compare prices, or play tricks, giving the control of consumption and affordability back to every user. This round of subsidies for the "Billion Supermarket" will also surpass the category of electronic products, becoming the e-commerce category with the largest subsidy intensity in the Billion Channel for the Jingdong group. As a leading supermarket in the country, Jingdong Supermarket officially announced its user scale target for the next three years by 2025: increasing from 300 million to 500 million users. By 2025, Jingdong Supermarket will continue to lead the industry in annual growth rate, continuously increase market share, and see growth in shopping user scale and order volume of over 20%.