Internal communications of the top eight car companies exposed: How to "cut your way through" in a market of 35 million vehicles.

On one side, there are ambitious growth goals of car companies, on the other side, there are conservative predictions for the car market from institutions. This huge "gap" has become the background of the start of the Chinese car market this year. From the end of last year to the beginning of this year, eight car companies including NIO, Xiaopeng, Geely, and Chang'an issued all-staff letters, and their strategies for 2026 have become clearer. In the battle of scale, going global and AI have become two key breakthrough weapons: the former opens up new territories to counter internal competition, and the latter bets on the future to establish barriers.