Global tourists head to China to celebrate Chinese New Year, with the number of international tourists booking flights for the Spring Festival increasing more than four times compared to last year.

As a super IP in Chinese culture, the Spring Festival continues to enhance China's attractiveness as a global tourist destination with its rich New Year flavor and diverse experiences. The National Immigration Administration predicts that during the Spring Festival holiday, the daily average number of inbound and outbound passengers at Chinese ports will exceed 2.05 million, a year-on-year increase of 14.1%. Data shows that in the past two weeks, the number of Spring Festival flight bookings by foreign tourists has more than quadrupled compared to the previous year. According to "Travel and Tourism World", this year's Chinese Spring Festival has become a new highlight in global tourism. This is behind the increasingly convenient policy environment in China. Data from the National Immigration Administration shows that by 2025, the number of countries unilaterally exempt from visas in China will increase to 48, and the number of visa-exempt countries will expand to 29. China has also upgraded its 240-hour transit visa-free policy, expanding the scope to 55 countries and the number of entry ports to 65. At the same time, services such as "buy now, refund tax" and digital convenience upon entry continue to improve, making foreign tourists' consumption in China "increasingly smooth".