Economic Daily: Chinese Spring Festival Shines on the World Stage

When the bell of the Chinese Lunar New Year rings in the Year of the Horse, its echoes have long surpassed the boundaries of the Chinese land and become a cultural festival in which many countries and peoples around the world participate together. The Spring Festival, an ancient holiday that carries the vision of family reunions and welcoming the new year in Chinese culture for thousands of years, is now shining with unprecedented energy on the world stage. People may attribute its widespread influence to the unique charm of Chinese culture, but the deeper driving force comes from a strong economic ecosystem intertwined with global consumption, cross-border tourism, policy support, and industry innovation. It is the resonance between culture and economy that allows this traditional festival to flourish with new vitality on a global scale. The rise of the "Spring Festival economy" is not a coincidence in the market. It is closely related to systematic policy support and improved infrastructure. In recent years, China has continuously optimized visa policies, expanded the visa-free "circle of friends," and focused on enhancing the convenience of inbound payments and the level of multilingual services, significantly reducing the threshold for international tourists' experiences. These measures have laid a high-speed network for the global Spring Festival economy, allowing cultural appeal to more smoothly tangible economic benefits. At the same time, the 9-day long Spring Festival holiday will not only unleash huge domestic consumption potential, provide more abundant time windows for cultural and tourism integration, and cross-border consumption, but also further expand the overall cake of the holiday economy.