At the end of April, the first store of TeaZen Charm & Color lands in Shenzhen, Guangdong Province, and insists on direct operation instead of franchising.

On February 14th, Heytea responded to questions from reporters about their expansion into the South China market, confirming that they will open their first store in South China in Shenzhen at the end of April 2026. The brand also emphasized that this entry will adhere to a fully-operated model, and will not be open to franchising for the time being. It was mentioned that Heytea, along with its subsidiary brands, currently has over 1000 stores nationwide, and the mature direct-operated operation and quality control systems will be directly replicated in the first store in Shenzhen.