Yitai APP's monthly active users exceeded 10 million.

Guizhou Moutai's self-operated e-commerce platform, iMoutai APP, has seen a significant increase in active users since the launch of the 1499 yuan per bottle Feitian Moutai in January of this year. Currently, the monthly active users of iMoutai APP has exceeded 10 million. According to Guizhou Moutai's financial report, in the first three quarters of 2024 and 2025, iMoutai achieved sales revenue of approximately 20 billion yuan and 12.692 billion yuan respectively.