Duokewenhua: It is expected that the net profit will decrease by 38.81%-59.20% in 2025.

Duke Culture announced that it is expected to have a net profit of 6 to 9 million yuan in 2025, a decrease of 59.20% to 38.81% compared to the previous year. During the reporting period, with the overall size of the book retail market decreasing by 2.24% year on year, the demand for books fluctuated and there were structural changes in downstream sales channels. Specifically, on the one hand, the scale of shelf e-commerce sales continued to shrink, resulting in lower than expected sales revenue for the company; on the other hand, the company actively explored new media sales models such as Douyin, Kwai, Video Number, and Xiaohongshu, increased marketing investment, leading to higher costs for new media marketing; at the same time, the company further strengthened the layout of high-quality copyright resources and increased the purchase of celebrity copyrights with self-generated traffic effects; in addition, it continued to increase investment in talent training, organizational capacity building, and other areas. These factors together led to a decline in the company's profits during the reporting period.