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JetBlue Airways' loss in the last quarter exceeded market expectations, highlighting the challenges faced by its strategy to attract high-spending travelers. The company reported an adjusted loss of 49 cents per share, 3 cents higher than analysts' average expectations, while operating revenue slightly exceeded Wall Street's forecast. In recent years, JetBlue Airways has been experiencing operating losses due to rising labor costs and increased industry competition. To reverse this trend, the company is actively transforming towards the high-end market by introducing higher-priced products and services and recently opening its first batch of airport VIP lounges to attract more high-quality customers. After the financial report was released, JetBlue Airways' stock fell more than 4% in pre-market trading. The stock has dropped by 42% over the past year while the Russell 2000 index has risen by 11% during the same period.
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