Shanghai "Pet Owner" Consumer Survey: Monthly average pet spending is 500-1000 yuan, health and medical care is a pain point.

On January 16, the Consumer Protection Committee of Hongkou District, Shanghai, released a research report on the pet economy consumption in Shanghai. The average monthly pet consumption of pet owners in Shanghai is concentrated in the range of 500-1000 yuan, and the estimated annual market size of the pet economy is between 23 billion and 25 billion yuan. Around 80% of pet owners view pets as emotional outlets and are willing to pay a premium for "health", "convenience", and "experience". Pet owners are highly sensitive to product ingredients and service professionalism, and are happy to share their pets' daily lives on social media.