Ministry of Civil Affairs and seven other departments: Promote the branding construction of elderly care services.

Several measures were proposed in "Measures for Cultivating Aging Service Operators and Promoting the Development of Silver Economy," including strengthening brand building. Support for chain-operated aging service operators with distinctive branding signage, to enhance brand recognition. Encouragement for provincial civil affairs departments to promote the standardization of names and signage for various aging service operators, continuously enhancing brand recognition. Guidance on trademark registration. Encouraging all types of aging service operators to implement trademark brand strategies, applying for registration of logos that are distinctive and easily recognizable. Encouraging well-known chain-operated aging service operators with good market reputations to use the famous trademark system legally, strengthening trademark brand protection. Enhancing the promotion of well-known brands. Through activities such as the "Respect the Elderly" initiative, quality service creation, and the construction of leading enterprises in the service industry, strengthen the promotion of high-quality aging service operators' brands, selecting the best to be included in China's list of famous consumer brands, creating exemplary brands and leading enterprises in the aging service field.