Ministry of Industry and Information Technology: Toys represented by blind boxes and action figures have become new growth points for the industry.

He Yaqiong, Director of the Consumer Goods Industry Department of the Ministry of Industry and Information Technology, stated at a press conference on the 19th that in recent years, the toy market represented by blind boxes and action figures, which have emotional and collectible value, has continued to grow at a high speed. While providing emotional value to young people, it has also become a new economic growth point for the toy industry. According to statistics, by 2024, the total retail sales of trendy and collectible toys and related products in the domestic market will reach 55.83 billion yuan. A group of innovative local enterprises have shown strong capabilities in original IP creation and brand operation, meeting domestic consumption demand while also promoting Chinese original creativity to the world stage, effectively enhancing the international influence of the Chinese toy industry.