Omdia: Cost pressure intensifies, smartphone shipments in Southeast Asia decline by 1% year-on-year in the third quarter.

According to the financial app "Zhitong Finance", the latest research from Omdia shows that in the third quarter of 2025, the smartphone market in Southeast Asia saw a year-on-year decline of 1%, with shipments reaching 25.6 million units. This marks the third consecutive quarter of year-on-year decline. Overall, the smartphone market in Southeast Asia continues to face pressure, with total shipments slightly decreasing year-on-year.