The lingerie brand Triumph will be removing its counters in mainland China by the end of 2025.

Recently, there was news that the mid- to high-end lingerie brand Triumph will completely withdraw from the mainland China market by December 31, 2025. Interface News contacted several Triumph stores, and the staff confirmed the news, stating they had received notice to close all stores by the end of the year, although they were unsure if the online channel would continue to operate. When the reporter asked Triumph's online customer service if they would also close their online stores, the customer service said they had "no relevant information at the moment." According to public information, Triumph first entered the Chinese market in 1992 and was one of the first foreign brands to introduce "underwire bras" to China.