Ministry of Commerce and six other departments: support companies participating in international professional exhibitions such as Milan Fashion Week and Paris Home Expo.

date
17/11/2025
The Ministry of Commerce and seven other departments have issued a notice on the "East Silk, West Silk" work in the silk industry, which points out the need to implement the trademark brand strategy in depth, integrate resources from industry associations, universities, institutions, and explore the research and value enhancement activities of the silk brand value evaluation system. Encourage the creation of regional public brands, guide leading enterprises to cooperate with international fashion brands, accelerate integration into the global textile high-end value chain, and build Chinese consumer famous brands. Strengthen the demonstration of Chinese time-honored brands in the silk industry. Support enterprises to participate in international professional exhibitions such as Milan Fashion Week and Paris Home Furnishing Exhibition, establish overseas brand display centers, and expand the international visibility and influence of brand enterprises.