BCEO Chen Rui: High-quality creators are social wealth, with over 2 million UP masters submitting content for over 5 years.

On November 8, 2025, the Internet Entrepreneur Forum of the World Internet Conference was held in Wuzhen, Tongxiang City, Zhejiang Province. Chen Rui, Chairman and CEO of Bilibili, said in his speech that Bilibili is committed to becoming a discoverer of high-quality content creators and an amplifier of high-quality content. Chen Rui believes that the characteristics of high-quality creators are, first of all, a love for content. Secondly, platform support is important. A good platform can help high-quality content reach more users and allow high-quality creators to gain more fans. Finally, in addition to the content itself needing to withstand the test of time, creators need time to grow and accumulate, and users also need time to resonate with the content. Bilibili's data also proves this point: the number of content creators who have been contributing for over 5 years exceeds 2 million.