The State Administration for Market Regulation has instructed 8 platform companies to launch a self-discipline agreement for food safety management.

In order to strengthen the implementation of the main responsibility for food safety and create a safe and reliable online food consumption environment, the State Administration for Market Regulation guided eight third-party platform enterprises including JD.com, Meituan, Pinduoduo, Douyin E-commerce, RED, Taobao, WeChat shops, and Kuaishou E-commerce to jointly initiate and sign the "Self-discipline Convention for Food Safety Management of Third-party Platform for Online Food Trading." The "Convention" focuses on current risks in online food safety and strengthens the self-discipline management of platform enterprises in food safety. It proposes a series of measures in six aspects, including the implementation of food safety management systems, verification of qualification information of food producers and sellers on the platform, monitoring and risk assessment of food sales behavior on the platform, coordination and sharing of the platform's "blacklist", cooperation in law enforcement for online food trading, and proactive acceptance of social supervision. Specifically, it includes conducting a review of qualification information by relying on relevant government data verification platforms, video verification, verification of operational address location, on-site confirmation, etc., to ensure the authenticity and consistency of information. The use of artificial intelligence, big data, and other technological means to monitor and investigate all aspects of online food labeling, promotion and sales, consumer evaluations, and information to identify false advertising and illegal sales by food producers and sellers on the platform, and to take measures such as deleting links, suspending or terminating services in accordance with platform rules to stop such violations, and report them to the local market supervision departments. Cooperation in establishing a "blacklist" of food producers and sellers on the platform to prevent relevant parties from re-entering through account changes, advocate information sharing and cross-platform constraints to achieve "violation in one place, restricted access across the network." At the same time, establish a convenient and effective complaints and reports mechanism, open a one-click reporting channel, set up a prominent link on the platform page, promptly handle, verify and dispose of food safety violations according to platform rules. The State Administration for Market Regulation will continuously urge platform enterprises to strengthen their awareness of food safety responsibility through supervision inspections, administrative guidance, responsibility interviews, etc., to ensure the safety of online food.