Investment by Lei Jun's Shunwei Capital has been reported, domestic brand YUROK responds: no comment.

On October 31, it was reported that domestic down jacket brand GaoFan has completed a round of financing, with the investment coming from Shunwei Capital under Lei Jun's name. GaoFan stated that they have "no response" to this news. GaoFan has been transitioning to a positioning of "high-end goose down jackets" since around 2020, with a price range of around 2000 yuan. In the past few years, they have rapidly risen through live streaming e-commerce channels, and in recent years have begun to expand their offline presence. Lei Jun has been seen wearing GaoFan down jackets in several videos before.