Institution: The global smartphone shipment volume in the third quarter was approximately 310 million units, a year-on-year increase of 2.4%.

According to data from group intelligence consulting, the global smartphone shipments in the third quarter of 2025 are expected to be around 310 million units, an increase of 2.4% year-on-year; the domestic smartphone shipments are expected to be around 68 million units, a decrease of 1.0% year-on-year. The Apple iPhone 17 has significantly upgraded this time, and its product competitiveness has had a strong impact on the sales of domestic flagship models; looking ahead to next year, as the product cycle advances and promotional activities land, the price of the iPhone 17 is expected to further decrease, which will create more widespread competitive pressure on the mid-range smartphone market.