Douyin e-commerce: launching a special campaign for regulating hairy crabs, with over 969 illegal products banned.

On October 30th, the Douyin e-commerce safety and trust center announced that it will prioritize the governance of hairy crabs, and establish a normalized governance mechanism around promoting compliance, quality sampling, cold chain fulfillment, and after-sales protection. Since the special governance began in August, the platform has dealt with 646 non-compliant influencers, 1085 non-compliant live broadcasting rooms, closed or rectified 432 non-compliant merchants, and banned more than 969 non-compliant products.