BLUE MOON GROUP (06993) announced its interim performance, with revenue of HKD 2.883 billion and steady improvement in operational efficiency.

BLUE MOON GROUP (06993) announced its mid-term results for 2026, reporting revenues of HK$2.883 billion, a year-on-year decrease of 5.07%. The loss attributable to equity holders amounted to HK$192 million, a year-on-year decrease of 55.79%. The loss per share was HK$0.0366, and the company plans to distribute an interim dividend of HK$0.008 per share. In the first half of 2026, the Group further enhanced the efficiency of resource allocation and managed costs and expenses with greater prudence and precision. During the reporting period, the Group's selling and distribution expenses decreased by 18.5% compared to the same period in 2025, while general and administrative expenses fell by 2.5% year-on-year. The improvement in efficiency mainly resulted from the Group's continued optimization of the marketing resource allocation mechanism, enhancing the efficiency of expense utilization, shifting resources towards more effective conversion scenarios and key products, and further expanding targeted consumer groups. Utilizing digital management tools, the Group further simplified business processes, optimized organizational resource allocation, compressed ineffective redundant expenses, and improved decision-making efficiency and organizational collaboration. In terms of supply chain management, the Group focused on advancing digital applications across procurement, production, warehousing, and logistics, enhancing lean production planning and inventory management through strengthened functional collaboration. In the first half of 2026, the Group continued to consolidate its online market share while further deepening its national network layout offline, enhancing the synergy of Wuxi Online Offline Communication Information Technology Co., Ltd.'s channels. Regarding online channels, the Group optimized the refined operations of key e-commerce and content platforms, improving user conversion and full lifecycle operational capabilities. On traditional e-commerce platforms, the Group's main product categories consistently maintained leading sales positions across major promotional events, such as the 618 sales, solidifying its market share advantage. For offline channels, the Group further deepened its distribution network layout, focusing on core areas and terminal markets in counties and cities nationwide to enhance channel coverage efficiency and terminal sales performance. Revenue from direct sales to major clients continued its growth trend during the reporting period, increasing by 9.5% year-on-year, reflecting the deepening collaborative relationships the Group has with leading channel partners. The Group also continuously optimized its product mix, pricing system, and promotional strategies based on the different consumption scenarios and user characteristics of various channels, to better match market demands and channel features. Through ongoing channel restructuring, the Group further improved channel health and inventory turnover performance, enhancing its responsiveness to changes in the terminal market.