Midea’s European AC Sales Jump 35% as Heatwaves Lift Demand and Overseas Mix Offsets China Softness

This summer’s temperature spikes across Southern and Central Europe accelerated adoption of room and split AC units, with Midea capturing share through competitively priced, higher-efficiency models and retail partnerships across Italy, Germany, Spain and France. The company’s European organization leaned on localized product features, such as AI-assisted energy-saving modes and quick-install formats to reduce purchase friction for first-time buyers in historically under-penetrated markets. External trade data showing double-digit growth in China’s AC exports to the EU and UK provides macro corroboration for the category’s momentum.

While consumer sentiment and property-related demand in China remained uneven, the 35% European uplift, combined with broader overseas expansion, helped offset domestic softness in Midea’s HVAC segment. A richer foreign revenue mix also partially hedges policy and pricing risks at home, and creates optionality for premiumization in markets where electricity costs incentivize efficient appliances. If European weather volatility persists and penetration trends converge toward hotter-climate benchmarks, the company could see a multi-year replacement and upgrade cycle favoring inverters and smart control ecosystems.

Execution risks remain. Heatwave-driven spikes can whipsaw inventory planning; Europe’s evolving trade and carbon-related policies could alter landed costs; and competition from regional brands and Chinese peers is intensifying. Even so, the combination of climate tailwinds, energy-efficiency regulation, and chain-wide retail access places Midea in a strong position to compound share gains. Sustained investment in localized R&D, after-sales service, and channel partnerships will be pivotal to turning a weather-boosted half into a durable European growth engine.