In 2025, NIO Day was successfully held in Hangzhou.

On September 20, 2025, NIO Day 2025 was held at the Hangzhou International Expo Center. This edition of NIO Day was held for the first time in autumn with the theme "Grow with the Light," sharing NIO's latest products and technological innovations with users worldwide. Centered around the theme "Grow with the Light," more than 700 NIO users and outstanding creators participated in co-creating NIO Day 2025. The theme song of NIO Day 2025, "Grow," was completely composed and performed by the NIO user band to interpret the power of "growth" through song. The documentary "Grow" tells the growth stories of nearly 20 NIO users with different identities and professions, paying tribute to everyone who is earnestly growing in their lives. At NIO Day 2025, NIO announced the official launch of the all-scene technology flagship SUV, the new ES8. The six-seat executive luxury version starts at 406,800 yuan, with a purchase option using the BaaS battery leasing model starting at 298,800 yuan; the six-seat executive signature version starts at 446,800 yuan, with a purchase option using the BaaS battery leasing model starting at 338,800 yuan. The seven-seat executive luxury version starts at 406,800 yuan, with a purchase option using the BaaS battery leasing model starting at 298,800 yuan. The NIO ES8 is the pioneer of China's pure electric large three-row SUVs, and the third-generation NIO ES8 is the first intelligent electric vehicle product to complete three generations of iterations, embodying ten years of NIO's technological innovation and leading high-end large three-row SUVs into the era of pure electricity. At this edition of NIO Day, NIO announced the official launch of the intelligent electric executive flagship, the NIO ET9 Horizon Special Edition, starting at 818,000 yuan with a purchase option using the BaaS battery leasing model starting at 710,000 yuan. The ET9 Horizon Special Edition will begin delivery at the end of September. The intelligent electric executive flagship ET9 is the culmination of ten years of technological innovation by NIO, reshaping the executive flagship standards with fundamental technological innovations and creating new heights in high-end intelligent electric technology. The ET9 Horizon Special Edition further enhances design and craftsmanship, integrating the beauty of heaven and earth to embody flagship aesthetics. The ET9 Horizon Special Edition features a two-tone body design inspired by the NIO logo, symbolizing the sky and vision in the upper half and the earth and action in the lower half, perfectly blending the colors of heaven and earth. Combining flagship aesthetics, exquisite craftsmanship, and cutting-edge technology, the ET9 Horizon Special Edition is a flagship in design, technology, and executive features that come to pay tribute to innovators with unique aesthetic taste and style, daring to break traditional constraints and lead with innovation. "NIO Day held in autumn for the first time brought a better experience to users and media friends. The ET9, making its third appearance on the NIO Day stage, vividly interprets NIO's brand philosophy with the Horizon Special Edition. The new ES8 launched this time is the result of NIO's technological innovation, and together with the LeDong L90, will lead the large three-row SUV into the era of pure electricity," said Li Bin, the founder, chairman, and CEO of NIO. "2025 is a turning point, where the user experience gained from pure electric technology outweighs the experience losses due to inconvenient charging. User choices and market data have already shown that the high-end new energy vehicle market is accelerating towards full electrification. NIO will continue to rely on over a decade of technological innovation to meet users' needs with high-quality products and services."