Well-known consumer information data company NielsenIQ (NIQ.US) priced its IPO at $21, and saw a nearly 10% drop on its first day of trading.

The global leading consumer goods and services market research firm NielsenIQ (NIQ Global Intelligence, NIQ.US) announced that it raised $1.1 billion by issuing 50 million shares of stock priced at $21 per share (with an offering price range of $20 to $24) in its initial public offering (IPO). The company's stock debuted on the US stock market on Wednesday and fell by 9.48% on the same day. NielsenIQ is a global leader in consumer intelligence. Its comprehensive and integrated ecosystem - "The NIQ Ecosystem" - combines proprietary data, cutting-edge technology, human expertise, and advanced software applications and analytical solutions. Leveraging a unified artificial intelligence/machine learning-driven technology platform, the company integrates global consumer shopping data to generate reference data and metadata, providing users with insights into consumer shopping behavior globally and across all channels. As of December 31, 2024, NielsenIQ's business covers over 90 countries globally, representing approximately 85% of the world's population, over half of global GDP, and over $7.2 trillion in global consumer spending. Founded in 1923, NielsenIQ had revenue of $4 billion in the 12 months leading up to March 31, 2025. The company plans to list on the New York Stock Exchange under the ticker symbol "NIQ." The joint bookrunners for this IPO include JPMorgan, Bank of America Securities, UBS Group AG Investment Bank, Barclays, Royal Bank of Canada Capital Markets, Citigroup, Wells Fargo & Company Securities, BNP Paribas, Deutsche Bank Aktiengesellschaft, Bank of Montreal Capital Markets, and KKR.