Trump Media Commits $2 Billion to Bitcoin in Strategic Expansion into Digital Finance

On July 21, Trump Media and Technology Group disclosed that it has invested around $2 billion in Bitcoin and associated securities, as part of its broader strategy to build a digital asset portfolio. This media conglomerate, which oversees the Truth Social platform, the Truth+ streaming service, and the Truth.Fi financial technology initiative, has now allocated two-thirds of its $3 billion in liquid assets to such holdings. In addition, the company has earmarked $300 million toward stock options tied to Bitcoin.

The firm intends to continue acquiring Bitcoin and related assets, and may convert these options into Bitcoin in line with market developments. These investments are aimed at generating new revenue streams and supporting further cryptocurrency acquisitions.

Devin Nunes, President and CEO of Trump Media, emphasized the company’s commitment to its digital asset strategy, stating that the reserves would help secure financial independence and offer protection from potential biases in the financial sector. He also noted that the holdings would align with the upcoming token launch intended for use within the Truth Social network.

The announcement spurred a more than 6% increase in Trump Media’s stock price on the Nasdaq. Despite the rise, the stock remains over 40% below its value at the start of the year.

Although Donald Trump holds a substantial interest in the company, he announced in December 2024 that he would transfer his controlling stake to a trust managed by his son, Donald Trump Jr., to avoid any potential conflicts of interest.

Earlier this year, in January, Trump Media outlined plans to broaden its operations into the financial services sector and expand its cryptocurrency investments. The company’s upcoming venture, Truth.Fi, will feature investment solutions with a focus on growth, manufacturing, and the U.S. energy industry. The board has also endorsed a strategic move into ETFs, cryptocurrencies, and digital asset-related securities.

At the time, Nunes highlighted the company’s progression from launching a free-speech social platform to offering a rapid-streaming television service, and now entering the realm of financial products and decentralized finance. The group is collaborating with U.S.-based financial firm Charles Schwab to develop asset management solutions.