One-click generation of multiple scene advertising videos! Meta (META.US) upgraded AI digital advertising tool.

Meta Platforms (META.US), the parent company of Facebook, announced the launch of an upgraded version of the image-to-video ad feature. This feature allows digital advertising marketers to easily convert product images into dynamic video ads in multiple scenes using Meta's exclusive artificial intelligence ecosystem platform. The company, which owns Facebook and Instagram, stated that advertisers can upload up to 20 images to generate customized videos, with the AI system automatically adding music and text. This innovative AI-based digital advertising tool was released simultaneously with the Cannes International Creative Festival in France. A Meta spokesperson did not immediately respond to media requests for comment. This move is seen as a further effort by the tech giant in the AI-generated advertising and "AI + advertising marketing" fields, aiming to lower the cost of customized digital ad production and further streamline the process using Meta's AI model family - the Llama series of large models. As early as May last year, Meta introduced a feature that generates customized advertisement-mode images based on text prompts; in October 2024, it released a digital marketing advertising tool that can convert images provided by advertisers into customized "AI-generated GIFs". The social media giant also updated its text-to-video tool "Movie Gen" for ordinary consumers, which was originally launched in the fall of last year. Since the global popularity of ChatGPT in 2023, Meta CEO Mark Zuckerberg has consistently placed artificial intelligence as the company's top priority. Meta is competing with OpenAI, Alphabet's Alphabet Inc. Class C, Microsoft Corporation, and other powerful opponents in the generative AI field to develop AI large models. The investment in Scale AI, worth $14.3 billion, is expected to help Meta's stock price enter a long-term bullish trajectory. Last week, Meta announced a high investment of $14.3 billion in the AI unicorn Scale AI, acquiring 49% ownership stake, making the valuation of this AI startup exceed $29 billion. A major highlight of this heavyweight transaction in the AI field is that Scale AI CEO Alexandr Wang will officially join Meta's core research and development team, leading the Meta "Super Intelligence" team focusing on general artificial intelligence. "The significant investment in Scale AI is meaningful and may accelerate Meta's own AI application integration and monetization path," commented Geneva Investor, an analyst at Seeking Alpha, in an email to clients. "Synergies may come from more optimized data labeling compared to competitors like OpenAI, significantly improving Meta's own models, or making breakthroughs in defense and military applications by collaborating with the US government - the two companies have already collaborated on the Defense Llama project. So I am looking forward to what will happen next." The acquisition of Instagram and WhatsApp over a decade ago has already proven Meta's foresight in investments. Jonathan Weber, a thought leader in the Cash Flow Club investment community, stated, "The management has shown excellent performance in identifying and investing in high-quality targets in the past, including the acquisition of Instagram over a decade ago, so I think the risk of overpaying is not high." Digital advertising is Meta's core revenue engine, with its 3 billion users serving as the cornerstone. Meta's AI advertising tools and Meta AI have helped boost Meta's advertising revenue above expectations for several quarters. In the field of digital advertising where Meta relies on, Meta's powerful open-source AI large models, along with various generative AI software tools, enable advertisers to reach a larger potential user base, bringing a new AI-based advertising experience to Meta advertisers and users, which is also an important logic for Wall Street analysts to predict that Meta's stock price will continue to rise. Therefore, in the context of global enterprises vying for the AI application high ground, Scale AI may help Meta create a "killer" AI application. As a global leader in data labeling and model evaluation, Scale AI holds the "data production material" of the AI era. Scale AI can provide leading data labeling and model evaluation platforms in the industry, while Meta is eager to commercialize the Llama series of large models on a large scale and deeply embed Meta AI applications in the social, advertising, and hardware ecosystems. Scale AI can be seen as the last key piece of Meta's "AI moat": computational power (NVIDIA Corporation AI GPU + self-developed ASIC + global coverage of large-scale data centers), large models (Llama family), and data (Scale AI) integrated together.