HK Stock Market Move | TVB (00511) rose nearly 6%. The company expects advertising revenue to exceed last year's and reiterates its forecast of achieving a positive net profit for the full year.

TVB (00511) rose nearly 6%, up 5.84% to HK$3.26 as of press time, with a turnover of HK$9.0847 million. On the news front, TVB recently announced that during the three-month period ending on March 31, 2025, the group continued to maintain its leading position in the viewership of free-to-air television channels in Hong Kong, with a combined market share of 78% for the flagship channel Jade, 24-hour news channel, and other channels. During the period, advertising revenue from Hong Kong free-to-air channels remained strong this year, with overall revenue from advertising clients similar to the same period last year. It is expected that this year's advertising revenue will surpass that of 2024, with the Greater Bay Area outside Hong Kong serving as a key growth drive. In terms of OTT streaming services, the average monthly active users (MAU) across all service tiers are maintained at around 2 million. Digital advertising revenue on the myTV Super platform achieved double-digit percentage growth in the first quarter of this year, and it is expected that digital advertising revenue will once again be a highlight this year. The company reiterated its expectation of continued improvement in EBITDA and achieving positive net profit for the fiscal year ending December 31, 2025.