TVB teams up with Tencent Video to enter the new "landscape short drama" track
Wireless Group Limited announced on November 6 a strategic partnership with Tencent Video to enter the new "horizontal-screen short drama" track, adapting multiple classic TVB drama works into horizontal-screen short dramas. This collaboration innovatively adopts a "one set of content, dual-location operation" model, launching differentiated content formats tailored to the different media ecosystems and viewing habits of mainland China and Hong Kong, China: for the mainland China market, 15-minute horizontal-screen short dramas will be released on Tencent Video; TVB Jade will broadcast 1-hour episodes in prime time in line with the viewing habits of Hong Kong, China audiences.
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