Lates News

McDonald's U.S. sales fell less than market expectations in the third quarter, as higher spending per transaction offset a decline in customer traffic. In the third quarter, McDonald's U.S. comparable sales fell 0.2%, a smaller decline than the average analyst estimate compiled by institutions. McDonald's warned in late September that third-quarter results could be "slightly down," partly because a series of value menu items launched earlier this year failed to attract the expected number of customers. McDonald's is under pressure to improve its U.S. performance. As of the previous quarter, U.S. revenue accounted for 38% of the company's total revenue. The restaurant chain is trying to introduce new discount strategies to replace its previously underperforming sub-$3 value menu. In addition, the company is reducing short-term promotions in favor of promoting "value meals" that consumers responded well to in the past, and is reintroducing app-exclusive offers that had previously been phased out.