Lates News

According to QuestMobile data, as of August this year, the monthly active user scale of Tencent's Green Bubble short drama mini program had exceeded the 100 million level, reaching 143 million. In the first week of October, weekly active users reached 89.68 million, up 44.1% from the first week of September. Since its official renaming in July, the product's weekly active user scale has approached 90 million within about three months. According to DataEye monitoring, from October 1 to 7, Green Bubble short drama accumulated 43,000 creative assets placed, with average daily placements increasing by 57% compared with the week before the holiday, as content supply and placement investment were ramped up simultaneously. From the perspective of growth drivers, the full replacement of the original "short drama" mini program entry point and traffic support from the WeChat ecosystem have brought direct incremental growth to Green Bubble. Relying on distribution within the WeChat ecosystem, Video Accounts, which has 600 million daily active users, is a key component; on the other hand, Green Bubble continues to expand content supply, covering categories such as live-action dramas, AI dramas, and animated dramas. (Jiemian).