Blue Book: Digital human livestreaming is accelerating in popularity, with the AI digital human market reaching 5.24 billion yuan.

On October 24, the "Blue Book on Internet Advertising Governance in the AIGC Era," jointly compiled by the China National Institute of Standardization and Ocean Engine's Business Trust and Safety team, was released. The report points out that the changes brought by AIGC are broadly affecting the internet advertising industry, AI-generated advertising materials have entered a stage of large-scale application, and digital human livestreaming is accelerating in popularity. China's AI digital human market grew from 1.02 billion yuan in 2021 to 5.24 billion yuan in 2025, with a compound annual growth rate of 52%.