NIO's Qin Lihong: In the third quarter, NIO's retail sales surpassed those of the three major German luxury automakers Mercedes-Benz, BMW, and Audi for the first time.

On October 17, Qin Lihong, co-founder and president of NIO, revealed: according to Wilson terminal sales data, in the third quarter of 2026, NIO's cumulative sales in the Chinese market reached 111,638 units. During the same period, BMW's sales including the MINI brand were 107,210 units, Mercedes-Benz's sales including the Maybach and Smart brands were 99,592 units, and Audi's sales were 94,597 units. For the first time, NIO's quarterly sales simultaneously surpassed those of the three major German luxury automakers Mercedes-Benz, BMW, and Audi. Data shows that in the third quarter, NIO's sales surpassed the BBA trio in 40 cities across 8 provinces, and surpassed at least one of the BBA in 94 cities across 12 provinces. From 8 cities in 2 provinces in January this year, to 30 cities in 4 provinces in April, and then to 36 cities in 7 provinces in June, the scope of provinces and cities where NIO's monthly sales surpassed the BBA trio has continued to expand. Now it has also achieved a breakthrough in quarterly terminal sales, releasing sustained strengthening market momentum.