Media analysis of US midterm election ads: Democrats' ad spending mentioning Trump is ten times that of Republicans.

According to media analysis of campaign ads for the U.S. midterm elections, Democrats spent ten times as much as Republicans on ads mentioning Trump, frequently tying their opponents to Trump himself and Trump's policies. This issue also showed the largest spending gap between the two parties' advertising. Trump was the fourth-highest issue in Democratic ad spending, with $111 million spent; Republican-related spending was only $11 million. Republicans adopted a special strategy in campaign ads involving Trump. The number of Republican ads mentioning or featuring Trump's image was roughly only half that of the Democrats. Republican ads in half of the competitive districts featured Trump, while ads in fewer than half of the districts tied Republican candidates to Trump.