World Gold Council: In the first half of 2026, China's gold jewelry saw "lower volume but stable prices," with self-reward, lightweight, and younger trends becoming three major structural changes.

Zhito Finance APP has learned that on October 16, the World Gold Council released the "2026 China Gold Jewellery Retail Market Insights." Against the backdrop of China's economy transitioning between old and new growth drivers and the accumulation of positive signals for economic recovery, the gold jewellery market has also entered a phase of adjustment. In the first half of 2026, China's gold jewellery demand in tonnage terms fell 30% year-on-year, but consumer spending rose 5% year-on-year to RMB 144 billion, the second-highest first-half consumption scale in history, showing a pattern of "lower volume but stable prices." Under high gold prices, consumers' purchasing methods have changed, but their interest in buying gold has not diminished. With gold prices elevated, what is more worth discussing than "whether consumers will still buy" is why they buy and how they buy.