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Porsche plans to raise the average selling price of its most expensive models by about 20% by 2030, emulating Ferrari's strategy of boosting profits by increasing product scarcity. Porsche CEO Leiters unveiled a multi-year revival plan at an investor day on Wednesday, aiming to revive performance by reducing vehicle sales and shifting toward higher-end models. "We want to further elevate the brand positioning, preserve Porsche's exclusivity, and strengthen pricing power," Leiters said. By 2030, the average selling price of Porsche's top models will rise from about 270,000 this year to more than 330,000. At the same time, the share of top models in its product mix is expected to increase from about one-third currently to 45%. Leiters' strategy will significantly shrink Porsche's business scale, with the vehicle sales needed for the company to achieve profitability falling below 200,000 units. On Wednesday, Porsche maintained its targets of achieving a 10% to 15% operating margin and a net cash flow margin of up to 12% for its automotive business by 2030. The company also plans to achieve a 15% margin by 2035.