Citi: Haier Smart Home (06690) Management Targets Flat Year-on-Year Sales and Net Profit This Year, with More Pronounced Recovery Expected in the Final Quarter

Zhito Finance APP has learned that Citi issued a research report stating that management of GE Appliances (GEA), a U.S. subsidiary of Haier Smart Home (06690), emphasized GEA's core competitive advantages and long-term priorities at an investor conference last week. GEA management expects that the U.S. business can achieve margin recovery through factory consolidation (expected to be completed in 2027-2028), procurement optimization, and productivity improvement. At the Haier Group level, management's target is for group sales and net profit (including tariff refunds) in 2026 to be roughly flat year-on-year. The bank expects that, due to a significantly low base (Q4 2025 sales down 7% year-on-year and net profit down 39% year-on-year), the recovery in Q4 2026 will be more pronounced.