Gold price pullback combined with holiday promotions, the gold retail market ushers in a peak consumption season.

Entering September, the decline in international gold prices drove domestic gold jewelry listed prices to continue falling. In late September, the retail price of pure gold from mainstream brands dropped to around 1,290 yuan per gram, with the per-gram price falling more than 100 yuan from its previous high. Market wait-and-see sentiment eased somewhat, and many consumers seized the window of price correction to purchase wedding gold jewelry and gold products for daily wear. Coinciding with the overlap of the Mid-Autumn Festival and the National Day "double holiday," major gold stores concentrated on launching promotional activities, and the gold retail market ushered in its traditional peak consumption season.