Goldman Sachs reiterates Meta "Buy" rating, Muse AI agent seen as new growth catalyst.

Goldman Sachs reiterated its "Buy" rating and $725 price target on Meta after the company launched its personal AI agent Muse, believing the new product could propel Meta into the paid consumer AI subscription market and serve as a subsequent stock catalyst. Muse is accessible via a standalone app, the web, and WhatsApp, and is based on the Muse Spark 1.3 model, capable of autonomously browsing the web, managing workflows, filling out forms, completing purchases, and executing long-term tasks. Meta has set up three subscription tiers for Musefree, $20 per month, and $100 per monthand integrated Stripe Link to support transactions. Goldman Sachs also noted that Meta will hold its Connect event on September 23, and that the launch of more foundation models in the future could further strengthen AI product expectations. Other institutions have also recently maintained positive views on Meta, with Evercore ISI maintaining an "Outperform" rating and $860 price target, while JPMorgan upgraded its rating from "Neutral" to "Overweight" and raised its price target from $640 to $820.