Apple's new models have broken their issue price immediately upon launch for three consecutive years.

Reporters have found that the iPhone 18 Pro series, which has just officially opened for pre-order, has already fallen below its launch price on e-commerce platforms. The Pinduoduo platform's 10 billion subsidy page shows that the Apple iPhone 18 Pro all-network 5G dual-SIM dual-standby phone 256G, originally priced at 9,999 yuan, has a group-buy price of 9,699 yuan. At the same time, the platform issues a 600 yuan store coupon, bringing the final order price down to as low as 9,099 yuan, a reduction of 900 yuan from the official launch price. When reporters tried to place an order, they found that the platform subsidy coupons were relatively plentiful and the order could be successfully placed. Page information shows that shipment will be completed before September 27.