Yu Hongsheng emphasized the need to create distinctive consumer brands and promote the expansion and quality improvement of consumption during his research in Changsha.

On August 14, Hunan Vice Governor Yu Hongsheng conducted research in Changsha on the creation of consumer scenarios and the cultivation of new consumer brands. Yu Hongsheng visited the Changsha Oil Factory 1936, Bixiang Chuxiang, TX Changsha Young Power Center, Chaozong Street Historical and Cultural District, and Snack Kingdom, to gain a detailed understanding of the revitalization of old factory areas, the quality enhancement of historical street businesses, the creation of immersive consumer scenarios, the incubation and cultivation of new consumer entities, and the development of the nighttime economy. He engaged in in-depth discussions with the leaders of the business entities to understand the layout of business types, operating revenues, and market expansion.