The Sports Service Special Exhibition at the China International Fair for Trade in Services will be held in Hall 6 of Shougang Park in September, showcasing cutting-edge sports technologies, new business models, and practical achievements in the industry.

The 2026 China International Trade in Services Fair Sports Service Special Exhibition will be held at Hall 6 of Shougang Park from September 9 to September 13. At a recent media briefing, it was announced that this year's Sports Service Special Exhibition will continue the theme Famous Sports City, Connecting the World, and will focus on showcasing cutting-edge sports technologies, new business models, and industrial achievements. The exhibition area of this year's Sports Service Special Exhibition is 6,600 square meters, closely following four main lines: event economy, technology empowerment, industrial aggregation, and global collaboration. Currently, there are more than 60 offline exhibitors and over 350 online exhibitors, gathering more than 40 international organizations and over 20 leading enterprises in the industry, covering major service sectors including event performances, sports technology, IP operations, and sports tourism. During the event, a main forum and two special sub-forums will be held.