From industry initiatives to legislative breakthroughs, the fight against internal competition has entered a new stage of institutional governance.

In July 2024, the Politburo of the Communist Party of China proposed for the first time measures to prevent "involutionary" vicious competition. Over the past two years, the governance of "involutionary" competition has continuously progressed, evolving from self-regulatory initiatives in individual industries to a comprehensive governance framework that includes institutional regulations, industry standards, and regulatory enforcement. The comprehensive rectification of "involutionary" competition is both a tough battle and a long-term struggle. The Politburo meeting held in July 2026 put forward the idea of "continuing comprehensive rectification of 'involutionary' competition," emphasizing the need to "develop and implement regulations for the construction of a nationally unified market." Experts interviewed believe that with the upcoming introduction of regulations for the construction of a nationally unified market, the rectification of "involutionary" competition will enter a critical phase of institutionalized and long-term governance.