Alo has entered the Chinese market, and its overseas website has stopped sales in China.

Before Alo officially announced its entry into the Chinese market, many products were already being sold under the name "Alo" on domestic e-commerce platforms. Currently, a pair of yoga pants that sells for around 1,000 yuan on Alo's overseas website is priced at less than 500 yuan in some stores, with certain e-commerce brands even offering products for just tens of yuan. After opening its Tmall flagship store, Alo's pricing has also been adjusted back to the official system. At the same time, Alo is actively cutting off old distribution paths. Reporters found that its overseas website can no longer accept direct orders from mainland China. Alo's customer service indicated that Chinese consumers can purchase through official channels in China going forward.