Li Ning is set to sign Mbapp.

According to reports, Li Ning will sign with French star Kylian Mbapp. An informed source told 36Kr that this is not a traditional endorsement contract; Li Ning plans to reference the investment cooperation model between Federer and On, as well as Under Armour's sub-brand model with Curry: Mbapp will invest to hold relevant shares, while Li Ning will be responsible for creating an independent personal brand centered on Mbapp. The aforementioned source also confirmed that the rumors regarding Mbapp's termination of his contract with Nike are true. Mbapp's contract with Nike expired on July 31 of this year. Previously, Lquipe reported multiple times that Nike had intensified negotiations for a renewal internally, but ultimately failed to salvage the partnership. As of July 31, Mbapp has stopped wearing Nike products.