Zhao Shang Securities International: Upgrades Dongfang Zhenxuan (01797.HK) rating to "Buy" as earnings validate the transformation effects.

Zheshang Securities International has published a research report indicating that Dongfang Zhenxuan (01797.HK) has released an earnings surprise for the fiscal year 2026, expecting revenue in the second half of the year to accelerate to over 50%, with net profit increasing by nearly 200% year-on-year, validating the effects of its transformation. The rating has been upgraded to "Buy," with a target price of HK$27, optimistic about Dongfang Zhenxuan's continued deepening of its self-operated product strategy and prospects for its offline retail expansion.