Taobao Flash Sale is conducting internal testing for its home dining project in Shanghai and Hangzhou.

According to reports, the project has currently partnered with 12 catering brands, covering over 20 stores. Previously, "Family Feast" has conducted its first round of external testing in Chengdu and Shenzhen. Sources close to the project indicated to reporters that "Family Feast" primarily targets scenarios such as family gatherings and business banquets, rather than simply being an upgrade to traditional takeout. Unlike instant delivery models, users need to place their orders at least one day in advance, with dishes prepared fresh by partnered restaurants and delivered through customized packaging and temperature-controlled delivery. Taobao Flash Sale aims to explore a home service model for high-end dining brands through this initiative.