Lates News

According to Omdia's latest research, the global tablet market will enter a downward cycle in the second quarter of 2026, with shipments expected to decline by 10% year-on-year to 36 million units. Notably, this marks the first time in recent years that tablet shipments have broken the seasonal trend of quarter-over-quarter growth driven by back-to-school demand in the second quarter. Omdia research manager Himani Mukka stated, "Looking ahead, in the current environment of constrained component supply, manufacturers are unlikely to widely prioritize the development of the tablet category. Instead, they will focus their limited resources on flagship and high-end models, further shifting their product portfolio towards premium devices." In addition to hardware, tablet manufacturers will increasingly rely on services, optimized AI strategies and use cases, as well as new marketing strategies to drive revenue growth and achieve product differentiation. Omdia forecasts that tablet shipments will continue to decline for the remainder of 2026, reflecting both the limited supply of low-end tablets and consumers postponing their purchasing decisions due to rising prices, which further dampens market demand.