Fund companies held accountable for product style drift and unqualified influencers promoting products.

Recently, the regulatory authorities issued the latest issue of the "Institutional Supervision Situation Bulletin" to various institutions. Recently, some fund products managed by C Fund Company have encountered issues such as "style drift" and "big V marketing," which have drawn attention. The regulatory agency quickly organized on-site inspections and took strict regulatory measures against relevant institutions and individuals in accordance with the law. The investigation found that C Fund Company had two types of violations: irregularities in investment operations and non-compliant promotional activities. The regulatory authority decided to impose measures on the company, including ordering rectification and suspending the acceptance of public fund product registrations for three months, while simultaneously holding accountable the company's general manager, the vice president in charge of online marketing, the head of the online finance department, fund managers, and other responsible personnel. The bulletin also reiterated relevant regulatory requirements, including prudently defining investment directions before investment, strengthening investment style management during investment, prohibiting cooperation with unqualified "big V" influencers, and enhancing the management of practitioners.